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More buyers. Higher conversions. Stronger profit.
100+ Big brands trust us
Reach Buyers Searching Now on Amazon
Amazon Sponsored Products management places your listings inside search results and product pages. Right where buyers are ready to buy.
These ads lift visibility, conversions, and sales. Strong traffic and engagement signals also support better organic ranking over time. New-to-Brand reporting separates first-time customers from repeat buyers, so you see real growth.These ads lift visibility, conversions, and sales. Strong traffic and engagement signals also support better organic ranking over time.
How Amazon Sponsored Products Work
Amazon Sponsored Products management is keyword-targeted pay-per-click advertising inside Amazon search and product pages.
They lift visibility, attract ready buyers, and drive conversions.
One real benefit. Sponsored Products do not need Brand Registry. Unlike some other Amazon ad formats.
Why Sponsored Products Move the Most Volume
Buyer Intent
at Peak
Sponsored Products sit next to a buy click. Strong purchase intent. Visibility, conversions, and sales follow.
Lift Organic
Rank Too
Sponsored Products lift organic ranking signals. More traffic, more sales, more engagement around your listing.
Live Without Brand Registry
Sponsored Products do not require Brand Registry. Easy launch for nearly any Amazon seller with ASINs (Amazon Standard Identification Numbers).
Spend
Control
Pay-per-click means you control bids, budgets, and pace. Tune in real time.
Setting Up Your
Sponsored Products Campaign
Open Your Campaign
Log into Amazon Seller Central and open the advertising section, or go directly to the Amazon Ads Console at advertising.amazon.com.
From Campaign Manager, start a new campaign and pick Sponsored Products as the type.
Use a clear campaign name so you can find it later.
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Pick the Products
Pick the products you want to run.
Each product must be Featured Offer (Buy Box) eligible for the ad to show.
Out-of-stock products can still be added. Ads pause until restock.
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Run Amazon's
Top-Performing Ad Type
Sponsored Products are Amazon's most widely
used PPC (Pay-Per-Click) ad format.
Amazon Sponsored Products management uses keyword research,
product targeting, and high-converting listings
to put your ads in front of ready buyers.
Choose Your Targeting
Pick how your ads find shoppers.
Amazon Sponsored Products run on automatic or manual targeting.
Automatic targeting uses your listing data to match ads with shopper searches.
Manual targeting puts the choice in your hands:
keywords, ASINs, categories, refinement filters, and negatives.
Targeting Types
Keyword Targeting
Bid on the exact search terms shoppers type. Three match types control reach: Broad, Phrase, and Exact.
Product Targeting (ASIN)
Place your ad on a specific competitor's product detail page. You pick the ASIN.
Category Targeting
Place your ad inside an entire Amazon browse category. Reach shoppers browsing the aisle, not just one product.
Refinement Filters
Inside Category Targeting, narrow by brand, price range, star rating, or Prime shipping. Cuts irrelevant impressions.
Negative Targeting
Block specific keywords or ASINs from triggering your ads. Negative Phrase, Negative Exact, and Negative Product Targeting are separate layers.
Set Your Match Type Mix
Amazon automatic targeting uses different match groups to pick when your ads run.
Automatic Targeting Groups
Close Match
Your ad shows on searches closely related to your product.
Loose Match
Your ad shows on broader searches that share context with your product.
Substitutes
Your ad shows to shoppers viewing similar products from other brands.
Complements
Your ad shows to shoppers viewing products that pair with yours.
Manual Keyword
Targeting
Manual keyword targeting lets you pick match types. Match types control how close a shopper's search must be to your keyword.
Match Types
Broad Match
Your ad can show for your keyword plus related terms, variations, synonyms, or similar phrases.
Phrase Match
Your ad can show when the search includes your keyword phrase in the same order, with words before or after.
Exact Match
Your ad shows only when the search closely or exactly matches your chosen keyword.
Apply Negative Keywords
Negative keywords and product targets block ads from low-converting searches.
Once the campaign has data, review the search term report. Cut keywords or targets that get clicks but no sales.
Less waste. Stronger campaign efficiency.
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Find the Keywords That Convert
Stop guessing what shoppers search.
We mine real search data for high-converting
keywords that match shopper intent and lift your organic traffic.
Manage Ad Placements
Sponsored Products ads run in Amazon search results and on product detail pages.
You cannot pick exact placement. Bids and placement modifiers shape where your ads land.
- Higher bids may land top-of-search placements.
- Moderate bids show up, often in less prominent spots.
- Low bids may not show at all.
Choose Your
Bidding Strategy
Bidding strategy controls how Amazon adjusts your bids by conversion likelihood, placement opportunity, and campaign goal.
Dynamic
Bid-Up and Down
Amazon raises your bid when a click is likely to convert. Amazon lowers it when conversion chance is low.
Dynamic
Bid-Down Only
Amazon lowers your bid when conversion chance drops. Less waste, same upside.
Fixed Bids
Bids stay fixed. Amazon does not auto-adjust. You hold tight control over cost-per-click.
Rule-Based Bidding
Set a target ACoS or target ROAS. Amazon adjusts bids automatically to hit the threshold across the campaign.
Go Live
Set a start date. Add an end date if needed.
Once submitted and approved, ads run across eligible Amazon placements.
Where Sponsored Products Campaigns Stumble
Finding the
Right Keywords
Discovery, branded, and conquest each need their own list.
Generic seeds burn budget on low-intent traffic.
Brand Analytics and Search Query Performance show what converts.
Choosing Targeting Options
Automatic targeting saves time. You lose precision.
Manual targeting takes work. You gain reach and control.
The right mix changes by product stage and category.
Product & Bid Strategy
Advertise the products that actually convert.
Bid by margin per ASIN, not by keyword volume.
Picking the wrong product wastes every bid below.
Optimizing
Campaigns
Weekly Search Term Report mining stops waste from compounding.
Skip a week and the lost dollars do not return.
Building a Bid Plan
Pick from four: Dynamic Up/Down, Down Only, Fixed, or Rule-Based.
Each fits a different account stage.
Mismatch the strategy and your bids work against you.
Reading Campaign Data
ACoS and TACoS hide the full story alone.
Pair with New-to-Brand sales and conversion rate.
Smart reads turn weak ads into steady earners.
Storefront Practices That Lift PPC
Boost Customer Retention
1. New launches
2. Seasonal drops
3. Limited offers
A live Store earns Brand Followers and repeat sales.
Run Promotional Campaigns
Promote the Store off-Amazon, not just inside.
Sponsored Brands bylines route traffic to the full Store, not one listing.
Ensure Device Compatibility
Optimize the Store for mobile, tablet, and desktop.
Most shoppers arrive on mobile. A clean experience holds the click.
Why Brands Pick Amplivus
for Sponsored Products
Amazon Ads Depth
Years inside Amazon Sponsored Products management. The format we run most.
Clear Reports
Weekly numbers on spend, clicks, impressions, conversions, and sales. Plain English.
Sharp Strategy
Bidding alone is not enough. Strong positioning, visuals, and copy carry the ad to a sale.
Done-For-You
Amazon Sponsored
Products Management
We review your scope. You get a tailored offer with timeline and price.
Frequently Asked Questions?
What are Amazon Sponsored Products?
How Do Amazon Sponsored Products Work?
Why Should I Use Amazon Sponsored Products?
How do I launch a campaign?
Who handles my daily questions?
Who controls my ad account?
Is there a results guarantee?
Is there a long-term contract?
Any discount for upfront commits?
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