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Unlock More Customers. Boost Conversions. Scale Profitably.
100+ Big brands trust us
Drive High-Intent Shoppers
with Sponsored
Product Campaigns
Running Amazon Sponsored Products ads is a powerful way to reach high-intent customers right where they’re searching, on Amazon search. This type of advertising grabs attention and helps your products stand out from the competition, increasing sales and potentially influencing organic rank over time.
It supports your organic search by driving traffic and increasing the likelihood of earning reviews, which can strengthen your organic position gradually. With Amazon pay-per-click, you can secure a top spot without waiting — making it a legitimate tool to grow faster through smart PPC targeting.
What does an Amazon
Sponsored Products ad Mean?
Amazon Sponsored Products are a widely used pay-per-click (PPC) advertising format that allows sellers to promote product listings within Amazon search results.
Designed to increase visibility, attract targeted traffic, and drive conversions, these ads are a top choice among both sellers and shoppers.
One key advantage of Sponsored Products is that they don’t require brand registry, unlike Sponsored Brands and Sponsored Display. This makes them more accessible and dominant in Amazon’s advertising space.
Why Amazon Sponsored Products Are a Smart Choice for Sellers
Ignite Your
Sales Growth
Sponsored Products boost visibility, conversions, and organic growth while offering insights to optimize listings and strategy.
Boost Organic Rankings Fast
They blend with search results, improving trust, visibility, and clicks like top-performing organic listings.
Get Up and Running Quickly
Sponsored Products don’t need Brand Registry, giving all sellers access to powerful ad performance.
Budget-Friendly Advertising
Pay-per-click Sponsored Products let you control spend with flexible bidding and daily budget options.
How Do You Start an Amazon Sponsored Products Campaign?
Create an Advertising
Campaign
Log in to your Amazon Seller Central account and go to the “Advertising” tab.
Click “Campaign Manager,” then select “Create Campaign.”
Choose “Sponsored Products” as your campaign type.
On the campaign settings page, assign a clear, recognizable name to easily identify it among other campaigns.
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Choose the Products to Advertise
Next, select the products you want to advertise.
Make sure they are eligible for the Featured Offer, also known as the Buy Box.
This is the section on the product detail page where customers begin the purchasing process.
Products that are not eligible for the Featured Offer will not be shown in Sponsored Products ads.
You can also include products that are currently out of stock—they will start appearing in ads automatically once they are back in stock.
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Beat the Competition with
Amazon’s Top-Performing Ad Format
Experience the results-driven power of Sponsored Products,
Amazon’s most profitable ad type.
We optimize your campaigns using targeted keywords and
high-performing product listings to put your products front
and center in search results.
Select a Targeting
Strategy
Decide how to manage your ads by choosing automatic or manual targeting.
Automatic uses your listing data to select keywords.
Manual gives you more control and flexibility, requiring deeper expertise for effective setup.
Keyword Targeting
Your ads appear when shoppers search using specific keywords.
This method requires in-depth keyword research and offers multiple match types for greater control.
Product Attribute
Targeting
Target by placing your ads near items based on brand, price range, ratings, or shipping options.
It requires a strong understanding of advertising to be effective.
Product Targeting
Reach shoppers browsing relevant Amazon categories by selecting from a wide list of eligible options.
Category Targeting
Your ads appear when shoppers search using specific keywords.
This method requires in-depth keyword research and offers multiple match types for greater control.
Brand Targeting
Target shoppers searching specific brands.
Show your ads alongside your own products or directly next to competitor brands.
Level Up Your Keyword
Strategy
Amazon’s Automatic ad targeting leverages four targeting groups to strategically decide how and where your ads are displayed online.
Close Match
Close keyword matches activate your ad placement. Selling coffee mugs means queries like “large coffee mug” can prompt your listing.
Loose Match
Your advertisement could surface when a shopper’s query is behaviorally or contextually connected to your product.
For instance, coffee mugs might appear for broad terms like “kitchen utensils” or “breakfast items.”
Substitutes
Your ad is displayed to shoppers browsing similar products offered by other brands.
Appearing on competitor product pages, this strategy helps attract attention and redirect potential buyers to your brand instead.
Complements
Your ad can appear to customers browsing products that complement yours.
For example, a shopper viewing a coffee maker might see your coffee mug ad — increasing cross-selling opportunities and product visibility.
Manual Keyword
Targeting
Manual Keyword Targeting allows you to select from three keyword match types, giving you control over when your ads are shown to shoppers.
Broad Match
Your ad can appear when a shopper’s search includes your target keyword or a variation, including synonyms and related terms, such as plurals or acronyms.
Word order doesn’t matter, allowing broader visibility across related search phrases.
Phrase Match
Your ad can be shown when the exact keyword phrase you’ve targeted appears in a search.
While the phrase must stay intact, additional words may appear before or after it — offering moderate targeting flexibility.
Exact Match
Your ad is shown only when the search query perfectly matches your chosen keyword.
Any variation, no matter how small, will prevent your ad from being displayed to the shopper.
Set Negative Keywords
& Products
Next, you can specify negative keywords and negative product targets to exclude from your ads, especially when using Automatic Targeting.
Since identifying ineffective terms upfront can be challenging, it's best to run your campaign for 7 to 14 days, depending on traffic volume and spend.
This allows you to analyze performance data and spot keywords that drive clicks without converting to sales.
Note: Negative product targeting is mainly available in Sponsored Display campaigns and may not apply to all Sponsored Product formats.
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Attract Shoppers with
Top Keywords
Stop relying on assumptions about
customer searches.
We analyze real data to find high-converting
keywords that align with shopper intent.
Contact us now to enhance your
product visibility and grow your organic traffic.
Manage Ad Placements
As previously mentioned, Sponsored Products ads can appear at the top of search results, within search listings, or on competitor product pages.
While you can’t manually choose exact placements, Amazon’s algorithm determines it based on various factors and Placement Bid Adjustments you set.
However, your bid amount plays a key role in influencing placement. You can also adjust your bids specifically for top-of-search and product pages to improve positioning:
- Higher bids increase the chance of securing premium positions, such as top-of-search.
- Moderate bids may still get your ad shown, but in less prominent spots.
- Low bids on the other hand, risk receiving minimal or no impressions at all.
Define Your Ad
Bidding Stratgey
Next, select the products you want to advertise. Make sure they are eligible for the Featured Offer, also known as the Buy Box. This is the section on the product detail page where customers begin the purchasing process.
Products that are not eligible for the Featured Offer will not be shown in Sponsored Products ads.
You can also include products that are currently out of stock—they will start appearing in ads automatically once they are back in stock.
Dynamic
Bid-Up and Down
If Amazon’s algorithm predicts a higher likelihood of conversion, it may increase your bid by up to 100% to improve visibility.
Conversely, it can lower bids when conversions seem less likely.
This strategy is ideal for advertisers focused on maximizing sales without rigid budget constraints.
Dynamic
Bid-Down Only
Amazon’s algorithm automatically reduces your bid when it determines your ad has a lower chance of converting.
This helps you avoid overpaying for clicks that are unlikely to lead to a sale.
Fixed Bids
Under this strategy, your bids remain constant and are not adjusted by Amazon.
It's ideal for advertisers with tight budgets who want full control and to avoid exceeding a specific cost-per-click limit.
Go Live with
Your Campaign
Set your campaign’s start date, and optionally an end date if you want a specific timeframe. Then click “Launch Campaign.”
Once submitted, your campaign will quickly go live (after a brief review) and start reaching potential customers across Amazon’s platform.
Potential Difficulties with
Amazon Sponsored Products
Achieving the best results requires strategic planning, continuous monitoring, and smart budget management. Here are some common difficulties sellers may face:
Finding the
Right Keywords
Choose keywords wisely.
Poor matches waste budget.
Strong research drives better ad placements and higher conversions.
Selecting the Right Targeting Options
Automatic Targeting: Saves time, less control.
Manual Targeting: Needs expertise, gives full control.
Pick wisely for better results.
Product Selection & Bid Strategy
Advertise top-converting products.
Set different bids for important keywords.
Manage spend carefully to drive sales.
Optimizing
Campaigns
Track keyword, bid, and competitor changes.
Fix issues fast to maximize your ad spend.
Developing a
Smart Bidding Plan
Choose smartly between:
1. Dynamic Down Bids
2. Dynamic Up & Down
3. Fixed Bids
Each impacts visibility and returns.
Analyzing
Campaign Data
Analyze metrics carefully.
Fix underperforming keywords fast.
Smart decisions turn weak ads into winners.
Storefront Best
Practices to Support PPC
Boost Customer Retention
1. New launches
2. Promotions
3. Seasonal offers
Stay fresh and drive loyalty.
Leverage Promotional Campaigns
Promote your Amazon Store externally.
Use brand bylines and direct traffic for higher visibility.
Ensure Universal Device Compatibility
Optimize your Store for mobile, tablet, and desktop.
Deliver a smooth, engaging experience everywhere.
Why Choose Amplivus for
Sponsored Products Services?
Why Amplivus
for Sponsored
Products?
Extensive
Industry Expertise
Amplivus has extensive expertise in Amazon’s advertising ecosystem, especially Amazon PPC and Sponsored Products.
We initially managed our own product ad campaigns, gaining real-world insights before helping brands scale profitably.
Comprehensive
Reports
We value transparency. You’ll get detailed Amazon-native and custom reports on spend, clicks, impressions, and sales.
Every dollar’s performance is tracked, optimized, and clearly reflected for smarter budget decisions.
Strategic
Creativity
PPC success requires more than bidding, it needs creativity.
We craft compelling product images, videos, and headlines across all ad formats to drive customer action.
Discover How We Can Optimize
Your Amazon Sponsored Products Ads
Our team will review the scope of work and provide you with a tailored offer.
Frequently Asked Questions?
What are Amazon Sponsored Products?
How Do Amazon Sponsored Products Work?
Why Should I Use Amazon Sponsored Products?
How Do I Launch an Amazon Sponsored Products Campaign?
Who will be my point of contact for daily questions?
Do I maintain control of my ad account, or is everything done on your side?
Is there a performance guarantee or any refund policy?
Are there any long-term contracts, or can I cancel anytime?
Do you offer any discounts if I commit to multiple months upfront?