Amplivus Privacy Policy

Effective Date: May 31, 2026

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‍Last Updated: May 31, 2026

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1. Who We Are

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Amplivus LLC ("Amplivus," "we," "us," or "our") is an Amazon PPC management agency based at 5200 Lake Shore Dr, Waco, TX 76710, United States. This Privacy Policy explains how we collect, use, store, and share information when you visit amplivus.com, book a call with us, request an audit, or become a client.

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This policy applies to anyone who interacts with our website, our marketing channels, or our services.

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If you have any questions about this policy, contact us at contact@amplivus.com.

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2. Information We Collect

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Information you give us directly

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• Contact and identifying information when you fill out a form, request a free audit, book a strategy call, or email us. This includes your name, business email, company name, website URL, and any details you choose to share about your Amazon business.
• Account access information if you engage our services. To manage your Amazon Ads, you may grant us delegated access to Amazon Seller Central, Amazon Ads Console, Amazon Vendor Central, or related platforms. We do not request or store your account passwords.
• Billing information when you become a paying client. Card details are processed by our payment processor; we do not store full payment card numbers.
• Communications including the content of emails, chat messages, and meeting notes you share with us during onboarding and ongoing engagement.

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Information collected automatically

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When you visit amplivus.com we automatically collect technical data about your visit, including:

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• IP address (truncated where required by law)
• Browser type, version, and language
• Device type, operating system, and screen size
• Referring URL and pages visited
• Time spent on pages and click behavior
• Approximate geographic location (city / country)

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This is collected through Google Analytics 4, Microsoft Clarity, and Meta Pixel. See Section 5 for cookie details.

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Information from third parties

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We may receive limited information about you from third parties, including:

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• Public information from your company website or LinkedIn profile when researching a prospect
• Information from Amazon's reporting APIs when you grant us access to your Amazon advertising account during an engagement
• Referral information from existing clients or partners

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3. How We Use Your Information

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We use your information to:

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• Respond to your inquiries, schedule calls, and deliver requested audits
• Provide, operate, and improve our PPC management services
• Send service-related communications (reports, account updates, invoices)
• Send marketing communications about our services (you can opt out at any time)
• Comply with legal obligations (tax, accounting, regulatory)
• Detect and prevent fraud, abuse, or security incidents
• Improve our website performance and user experience
• Build aggregated, de-identified insights about Amazon advertising performance (never tied back to you or any specific client)

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We do not sell your personal information.

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4. Legal Bases for Processing (EU / UK Visitors)

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If you are located in the European Economic Area, the United Kingdom, or Switzerland, we rely on the following legal bases under the General Data Protection Regulation (GDPR) or UK GDPR:

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• Performance of a contract or steps to enter one: responding to your inquiry or audit request.
• Performance of a contract: delivering paid services to clients.
• Your consent (which you may withdraw at any time): sending marketing emails where consent is required.
• Our legitimate interests: improving our website, security, and fraud prevention.
• Legal obligation: tax, accounting, and regulatory compliance.
• Our legitimate interests: aggregated analytics and research.

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5. Cookies and Tracking Technologies

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We use cookies and similar tracking technologies on amplivus.com. There are three types:

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Essential cookies are required for the site to function (for example, form submission and security). Examples include Webflow session cookies and Cal.com booking cookies.

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Analytics cookies measure how visitors use the site. We use Google Analytics 4 and Microsoft Clarity (session recording and heatmaps).

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Marketing cookies support retargeting and ad attribution. We use Meta Pixel for Facebook and Instagram retargeting.

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We use Webflow's native cookie consent banner to ask for your permission before non-essential cookies are set. You can also control cookies through your browser settings at any time. Blocking essential cookies may affect site functionality.

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For detail, see our separate Cookie Policy.

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6. How Long We Keep Your Information

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We retain your information only as long as needed for the purposes described in this policy:

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• Contact form submissions and audit requests: up to 24 months from last interaction, then deleted or de-identified.
• Active client account records: duration of engagement, plus 7 years for tax and accounting compliance.
• Billing and tax records: 7 years from invoice date (US IRS requirement).
• Marketing email subscribers: until you unsubscribe, plus a short suppression-list retention to honor your opt-out.
• Website analytics data: up to 26 months (Google Analytics default).
• Server access logs: up to 12 months.

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We delete or de-identify data sooner if you request it (see Section 9 — Your Rights).

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7. Who We Share Your Information With

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We share your information only with the following categories of recipients.

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Service providers (subprocessors)

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We work with the following service providers to deliver our website and services. All are located in the United States unless noted otherwise.

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• Webflow: website hosting, form processing, and transactional emails.
• Google Analytics 4: website analytics.
• Google Drive: document and file storage.
• Google Sheets: internal reporting and collaboration.
• Microsoft Clarity: session recording and heatmaps.
• Meta Platforms: retargeting via Meta Pixel.
• Cal.com: meeting scheduling.
• Tawk.to: live chat support.
• Loom: video recording for client communication.
• Wise: international payment processing (United Kingdom and United States).
• PayPal: card and account-based payment processing.
• Bank ACH (direct transfer): domestic and international bank transfers.
• Amazon (Ads, Seller Central, Vendor Central APIs): service delivery for paying clients.

We use commercially reasonable safeguards to ensure these providers protect your data.

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Legal disclosures

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We may disclose your information when legally required, including in response to a valid subpoena, court order, or government request, or to protect our rights, property, or safety, or that of our clients or others.

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Business transfers

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If Amplivus is acquired, merged, or sells assets, your information may transfer as part of that transaction. We will notify you and honor the terms of this policy.

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8. International Data Transfers

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We are based in the United States. If you are located outside the US, your information may be transferred to and processed in the US. Where required by law, we use Standard Contractual Clauses (SCCs) or equivalent safeguards approved by the European Commission or UK ICO for transfers from the EU, UK, or Switzerland to the US.

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9. Your Privacy Rights

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Rights for all visitors

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You may:

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• Request a copy of the personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information (subject to legal retention requirements)
• Opt out of marketing emails by clicking the unsubscribe link in any email or emailing us
• Object to certain processing activities

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Rights for EU, UK, and Swiss residents (GDPR)

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In addition to the above, you have the right to:

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• Restrict our processing of your data in certain situations
• Receive your data in a portable, machine-readable format
• Withdraw consent at any time where consent is the legal basis for processing
• Lodge a complaint with your local data protection authority

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Rights for California residents (CCPA / CPRA)

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If you are a California resident, you have additional rights, including:

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• The right to know what personal information we collect, use, share, and disclose
• The right to delete personal information we have collected from you
• The right to opt out of the sale or sharing of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights
• The right to limit use of sensitive personal information

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We provide a "Do Not Sell or Share My Personal Information" link in our website footer to make this right easy to exercise, even though we do not sell personal information.

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To exercise any of these rights, email contact@amplivus.com with your request. We will verify your identity and respond within the legally required timeframe (typically 30 days under GDPR, 45 days under CCPA).

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10. Children's Privacy

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Our website and services are intended for businesses and adult professionals managing Amazon brands. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child, contact us and we will delete it.

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11. Data Security

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We use commercially reasonable technical and organizational measures to protect your information, including:

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• HTTPS encryption for data in transit
• Access controls limiting who on our team can see client data
• Secure password and two-factor authentication on all internal accounts
• Regular review of subprocessors and access permissions
• Documented incident response procedures

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No system is fully secure. We cannot guarantee absolute security, but we take reasonable steps to protect your information.

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12. Third-Party Links

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Our website may link to third-party websites or platforms (Amazon, Cal.com, Google, etc.). This policy applies only to amplivus.com. We are not responsible for the privacy practices of third-party sites. Review their policies before sharing your information.

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13. Changes to This Policy

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We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top and, where appropriate, notify you by email or a notice on our website.

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14. Contact Us

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For privacy questions, data requests, or complaints, contact:

Amplivus LLC5200 Lake Shore Dr, Waco, TX 76710, United StatesEmail: contact@amplivus.com

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If we cannot resolve your concern, EU and UK residents may contact their local data protection authority.

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