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More brand recall. Sharper defense. Stronger Store traffic.
100+ Big brands trust us
The Smartest Way to
Advertise Your Brand on Amazon
Amazon shoppers find products through search, browse, and ad placements every day.
Type a keyword, Amazon shows matching listings ranked by relevance.
- Amazon Sponsored Brands surface your brand and product set at top-of-search.
- Each ad routes to your Brand Store, landing page, or product detail page.
- Sponsored Brands lift brand recall, defend branded queries, and pull buyers into the Store.
Sponsored Brands turn ad spend into measurable brand growth, not just clicks.
The first results soak up most traffic. Ranking there is hard. Amazon Sponsored Brands give a faster path.
What Are Amazon Sponsored Brands?
Amazon Sponsored Brands are pay-per-click (PPC) ads that promote your brand logo, headline, and a curated product set.
- Brand Registry enrollment is required.
- Ads route to your Brand Store, a custom landing page, or product listings.
They appear in top-of-search banners, sidebar slots, and inside product detail page placements across Amazon.
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Why Choose Amazon Sponsored Brands
Sell the brand, not just the SKU.
Sponsored Brands lift recall, defend branded searches, and pull buyers into a Store-quality experience.
Sharpen Brand Identity
Show logo, headline, and a curated product set in one layout that feels like your brand.
Tell the brand story before the buyer compares prices.
Lift Brand Visibility
Hold top-of-search slots above organic listings.
Capture intent early, lift click share, hold ground against rivals.
Lift Product Discovery
Promote a curated product set, not one listing.
Use Sponsored Brands Video, Store Spotlight, or Product Collection.
Lock Buyer Attention
Send buyers to your Brand Store or a clean custom landing page that holds focus.
Focus stays on your brand, not on the next competing ad next to it.
Sponsored Brands
Ad Types on Amazon
Sponsored Brands ads come in three creative formats: Product Collection, Store Spotlight, and Sponsored Brands Video.
Each format gives you creative control to show the brand the way you want it seen.
Product Collection
Product Collection ads promote up to three products from your brand in a single Sponsored Brands placement.
- Pair lesser-known SKUs with top sellers to lift visibility for the full set.
- Use lifestyle images or branded visuals that match your brand identity.
- Each click routes to your Brand Store or a custom landing page, not a single listing.
- An ad-free destination keeps buyers focused on your brand and lifts conversion.
Store Spotlight
Store Spotlight is a Sponsored Brands format available to sellers who have built an Amazon Brand Store.
- The Brand Store is a multi-page destination where shoppers explore your full catalog.
- Store Spotlight features up to three Store sub-pages in one ad unit.
- Each sub-page carries its own image and label to reflect your brand.
- One click takes shoppers into the Store. An ad-free path that lifts in-store conversion.
Video Ads
Sponsored Brands Video promotes a single product through an auto-playing video inside Amazon search results.
- Show product features and benefits in motion to hold shopper attention from the first second.
- One click routes shoppers to your product detail page for a fast path to checkout.
- Videos must meet Amazon's creative specs on aspect ratio, file size, and runtime.
Build Brand Trust
Through Product Collections
Stand out with Sponsored Brands ads that pair your logo, headline,
and top SKUs in one branded layout.
Build brand loyalty with a Sponsored Brands
strategy built around your margins.
How to Set Up an
Amazon Sponsored Brands Campaign
Verify your Eligibility
Confirm you meet the Sponsored Brands eligibility rules before launch.
Sponsored Brands is open only to sellers enrolled in Amazon Brand Registry.
If your brand is not registered yet, enrollment is worth the step.
Benefits of Brand Registry:
- Stronger brand protection
- Greater control over product listings
- Access to advanced advertising and reporting tools
Create an Advertising
Campaign
- Log into Seller Central, or open the Amazon Ads Console at advertising.amazon.com.
- Open Campaign Manager and start a new campaign.
- Pick Sponsored Brands as the campaign type.
- Name the campaign clearly so you can find it later.
On the campaign settings page:
- Set a clear, identifiable campaign name
- Pick a portfolio if you run one
- Define start and end dates
- Set the daily budget
- Choose the target marketplace
- Select the brand to promote
Set Your Goal
Amazon's Goals feature picks targeting and bid suggestions to match your objective.
Pick the goal that fits the campaign brief, not the default.
Two goals are available:
Drive Page Visits:
For traffic to a landing page or product detail page, use cost-per-click (CPC). Each click counts as the main success metric for the campaign.
Grow Brand Impression:
For top-of-search ad placements on brand or category queries, billing runs on viewable cost-per-thousand impressions (vCPM). Top-of-Search Impression Share is the success metric.
Choose your Ad Formate
Pick one of three Sponsored Brands ad formats.
Product Collection, Store Spotlight, or Sponsored Brands Video.
Set the traffic destination too.
Each format routes shoppers somewhere different. Brand Store, custom landing page, or a product detail page based on the campaign goal.
Select Products
Pick the products to promote in the Sponsored Brands campaign.
Each product must be Featured Offer (Buy Box) eligible for the ad to run. Buy Box ownership is checked at the product detail page.
Products without Buy Box ownership lower campaign performance.
- Sponsored Brands Video showcases one product.
- Product Collection ads require at least three products.
Format-specific:
Important: Always run items reliably in stock. Out-of-stock items pause the campaign automatically.
Choose Targeting
Style
Pick how the ad finds shoppers.
You have the following options:
Keyword Targeting
Ads trigger when shoppers type specific keywords on Amazon. Pick the search terms your buyers actually use.
Product Targeting
Ads run on competing product detail pages and inside related search results. Targeting lower-rated rivals lifts visibility and conversion.
Category Targeting
Ads run when shoppers browse a specific Amazon category. Brand refinements: target your own brand to defend, or rival brands to convert.
Product Attribute Targeting
Ads run on items filtered by brand, price, rating, or shipping speed. Filters narrow placements to higher-intent shoppers.
Set Your Keyword Strategy and Bids
For keyword targeting, you pick the search terms that trigger ads.
Three match types control reach:
Broad Match
Ads run on the keyword, plus synonyms, related terms, and close variants. Widest reach. Useful for discovery.
Phrase Match
Ads run when the exact phrase appears, with extra words allowed before or after. Word order holds. Mid-range reach with control.
After You Pick Keywords
Set the bid, the most you pay per click.
Amazon suggests bids by relevance and competition. Custom bids fit your margin and goal better.
Exact Match
Ads run only when the search matches the keyword exactly.
Tightest control. Lowest waste.
Show only for exact keyword matches.
Add Negative Keywords and Phrases
Negative keywords block ads from low-converting searches.
Hard to spot at launch. Run the campaign two weeks first.
Then review the Search Term Report and cut high-click, no-sale terms.
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Add Your Creative
After products are picked, the next step is creative.
You control how the ad looks:
- Upload up to five images. Amazon shows the best-performing image based on shopper behavior.
- Add one custom headline that fits the brand and product.
- Watch the Creative Strength indicator until the ad reads as fully optimized.
- Use "Generate Images with AI" for extra visual assets if needed.
- Rearrange products, swap default visuals for branded images, and match the ad to brand voice.
- For Store Spotlight, feature up to three Store sub-pages with custom images.
- For Sponsored Brands Video, upload a video that meets Amazon's spec on dimensions, file size, and quality.
Submit for Review
All Sponsored Brands ads must pass Amazon’s review process before going live.
To avoid rejection, ensure your creative complies with Amazon’s Creative Acceptance Policy.
Once approved, your ad goes live and competes for visibility in customer searches and placements.
Why Brands Pick Amplivus
for Sponsored Brands
Sponsored Brands Depth
Years inside Amazon Sponsored Brands. The format we run for brands that need real defense.
Plain English Reports
Weekly numbers on spend, clicks, impressions, sales, and ACoS (Advertising Cost of Sale). Every dollar gets tracked and reflected in plain English.
Strategy and Creative
Bidding alone is not enough. Strong positioning, layout, and creative carry the ad to a sale.
Sponsored Brands Video work needs script, visuals, and call-to-action tuned together.
Lift Amazon Growth
With Amplivus
Brands trust us to run the ad spend that defends and grows their share.
You bring the products. We bring Amazon Ads depth.
Full-service Amazon Ads agency for management, listings, and growth.
Results follow strategy. Not luck. Partner with us today.
Frequently Asked Questions?
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