Lift Amazon Ads Return on Investment (ROI) by finding low-CTR ads and tightening targeting.








Enter the number of clicks your ad has received.
Provide the total number of impressions to calculate your CTR instantly.
Use your CTR insights to optimize your ads, improve targeting, and boost conversions.
Are your ads getting the clicks they deserve?
The CTR Calculator runs your numbers in seconds. Pairs with Brand Analytics for query-level CTR cross-checks.

Ensure every dollar drives results by knowing which Amazon Ads campaigns are working and which aren't.
Spot low CTR issues to refine ad strategy; weak CTR drags Conversion Rate down too.
Save time and energy with our easy-to-use calculator that tracks performance across campaigns.

Stop wasting money on underperforming ads.
Use the CTR Calculator to find
weak ads; rising CTR lowers ACoS.