.png)
Amazon
CPC & CPM
Calculator
Understand your Amazon CPC & CPM
in seconds and take charge of your
advertising strategy.
Unlock More Customers. Boost Conversions. Scale Profitably.
100+ Big brands trust us
How to Use the Calculator
How to Use the
Calculator?
Easily calculate your Amazon advertising metrics using these steps:
Easily calculate your Amazon advertising metrics using these steps:
1. Input Your Campaign Data.
Enter total cost, impressions, clicks, or CTR, depending on your ad model.
Book A Call
3. Analyze Your
Results
Instantly see how your ads perform and where adjustments can be made.
Book A Call1. Input Your Campaign Data.
Profit Pilots has extensive expertise in Amazon’s advertising ecosystem, especially Amazon PPC and Sponsored Products.
We initially managed our own product ad campaigns, gaining real-world insights before helping brands scale profitably.
Enter total cost, impressions, clicks, or CTR, depending on your ad model.
Book A Call
2. Choose Your
Metric
We value transparency. You’ll get detailed Amazon-native and custom reports on spend, clicks, impressions, and sales.
Every dollar’s performance is tracked, optimized, and clearly reflected for smarter budget decisions.
Our calculator supports CPC, CPM, and CTR calculations.
Book A Call3. Analyze Your
Results
PPC success requires more than bidding — it needs creativity.
We craft compelling product images, videos, and headlines across all ad formats to drive customer action.
Instantly see how your ads perform and where adjustments can be made.
Book A CallMake Smarter Advertising Decisions
Make Smarter Advertising
Decisions
Managing ad costs can feel overwhelming for Amazon sellers, but it doesn’t have to be.
Our Amazon CPC & CPM Calculator is your ultimate tool to simplify and optimize ad spend.
Whether you're working with cost-per-click (CPC) or cost-per-mille (CPM) models, this calculator ensures you know exactly what you're spending and why.
Why Use Our CPC & CPM
Calculator?
- Understand Your Costs Clearly
Input your campaign data to immediately see how CPC or CPM impacts your budget and ROI.
- Effective Budget Management
Optimize your ad spend by calculating the true value of each impression or click.
- Insightful Metrics
Track key metrics like Click-Through Rate (CTR) to understand user behavior and adjust your campaigns effectively.
With clear formulas powering every calculation, you'll always know where your money is going.
- Understand Your Costs Clearly
Input your campaign data to immediately see how CPC or CPM impacts your budget and ROI.
- Effective Budget Management
Optimize your ad spend by calculating the true value of each impression or click.
- Insightful Metrics
Track key metrics like Click-Through Rate (CTR) to understand user behavior and adjust your campaigns effectively.
With clear formulas powering every calculation, you'll always know where your money is going.
Understand
CPC, CPM and CTR
Understand
CPC, CPM
and CTR
- CPC (Cost Per Click):
Formula: CPC = total_cost / number_of_clicks
Useful for campaigns focused on generating traffic to your product pages.
- CPM (Cost Per Mille):
Formula: CPM = (total_cost / number_of_impressions) × 1000
Perfect for campaigns aimed at building brand awareness.
- CTR (Click-Through Rate):
Formula: CTR = (number_of_clicks / number_of_impressions) × 100
A key benchmark to evaluate ad effectiveness.
Use these metrics to select the right model and maximize your impact.
- CPC (Cost Per Click):
Formula: CPC = total_cost / number_of_clicks
Useful for campaigns focused on generating traffic to your product pages.
- CPM (Cost Per Mille):
Formula: CPM = (total_cost / number_of_impressions) × 1000
Perfect for campaigns aimed at building brand awareness.
- CTR (Click-Through Rate):
Formula: CTR = (number_of_clicks / number_of_impressions) × 100
A key benchmark to evaluate ad effectiveness.
Use these metrics to select the right model and maximize your impact.
.png)
Empower Your
Amazon Advertising Strategy
Don’t rely on guesswork for your ad spend.
Gain a clear and concise understanding of your
CPC, CPM, and CTR with our free calculator.
Whether you're new to Amazon ads or a seasoned seller,
this tool will simplify decision-making and ensure
every advertising dollar counts.
Empower Your
Amazon Advertising Strategy
Don’t rely on guesswork for your ad spend.
Gain a clear and concise understanding of yourCPC, CPM, and CTR with our free calculator.
Whether you're new to Amazon ads or a seasoned seller,
this tool will simplify decision-making and ensure every advertising dollar counts.
Beat the Competition with
Amazon’s Top-Performing Ad Format
Experience the results-driven power of Sponsored Products, Amazon’s most profitable
ad type. We optimize your campaigns using targeted keywords and high-performing product listings to put your products front and center in search results.
Frequently Asked
Questions
To calculate CPM (cost per mille), divide the total campaign cost by the number of views (in thousands). For example, if you spend $20 for 10,000 views, your CPM is $2.
To find CPC (cost per click), take the total cost of the ad campaign and divide it by the total number of clicks received. This will give you the cost per click for your campaign.
A good average CPM is around $11.19 and a good CPC is approximately $1.86.
However, these can vary based on your industry and target audience.
CPM refers to the cost of obtaining 1,000 ad views, while CPC refers to the cost incurred for each individual click on your ad.
They measure different aspects of advertising effectiveness.
Yes! You can improve both metrics by targeting the right audience, conducting A/B tests on your ads, and enhancing the content and features of your posts to make them more engaging.
Several factors influence CPM and CPC rates, including competition in your industry, the quality of your ad content, audience targeting accuracy, and the platforms used for advertising.
It's advisable to monitor your CPM and CPC regularly, ideally after every campaign or at least once a month, to identify trends and make necessary adjustments to optimize performance.
Yes, there are various online calculators available, such as Amplivus Calculator, that can help you easily compute both CPM and CPC by simply inputting your campaign data.
Yes. We reward long-term commitments for Growth and Scale plans with discounted rates. That way, our interests align for your steady success, and you gain cost savings along the journey.